Meet the Fearless Thinkers. We help challenger brands & causes impress the world.
Light a candle & defy a noisy world.
New Brand. L’or De Seraphine is a new home goods line that has the intention of making high interior style available to young professional women at a very accessible price point.
The line launched with candles whose keepsake ceramic containers are graced with the pattern work of renowned artists, pattern-makers, wallpaper and decor designers that gives established artists a new medium for their work.
Plant-based cookie dough? Whoa!
New Brand. We're on a mission to reward healthy eaters. Is there any food we crave more than cookie dough? The sweet, the salt, the satisfaction, Whoa! We loved it as kids, it connects us to happy times — home, holidays and love. Cookie dough is the taste you never outgrow but health conscious adults know an indulgence so rich has its risks, right?
Our founders challenged the cookie dough status quo and created a real cookie dough indulgence that rewards healthy eaters.
Volume control for the real world.
Brand Refresh. Founded by a drummer with the principle of Love Thy Neighbor, Audimute began with high sound absorption portable materials for musicians. Audimute continued to innovate their products, offering solutions made from 100% recycled materials and revolutionizing the way homeowners, interior designers, architects and sound engineers design their environments.
TWIST worked up from audiences connected to each product and rebuilt the brand to be ready for more of a consumer level presence. After writing the brand positioning and key messages, TWIST’s identity team updated the logo, colors and key patterns. With a visual language set, TWIST continued to build and execute a fully integrated marketing strategy to take the brand from nerdy to sexy.
Over the past 50 years, the Saint Ignatius brand had become fragmented, full of personal iterations and dozens of rogue identities.
Brand Restoration. The population of Greater Cleveland is changing and the leading indicators are pointing to an enrollment challenge, not today but most likely in the coming decade. If St. Ignatius does not act proactively, it will find itself facing some hard choices. The canary in the coal mine is the parochial school network. Cleveland’s population is shifting, and the parochial schools are experiencing challenges. These schools never had to work to communicate their unique value before, today they do. St. Ignatius hired TWIST to solve tomorrow’s problem today.
Heaven sent since 1922.
Brand Restoration. There is an established consumer trend and growing frustration with lack of quality, lack of thoughtfulness and the unknown origin of materials in many products today. Old Fashioned Comfort Built for the Modern World is the headline for our maker story that allows us to leverage local and American made themes as well as stories related to certification of quality materials.
Five Brand Stories by TWIST.
See the transformations we have created via brand platform development.
Download our recently published book of brand stories.
